Chapter 9 on Time

An increase in the availability of non-alcoholic activities should decrease the influence of peer pressure in terms of under-aged drinking.

The constraints that I plan to address in this analysis in this paper are that the problem of under-aged drinking is rather a social issue than one for the institution. The trigger point that is most important consist of the fact that Kalamazoo College's brand reflects diversity, which should be true with recreation.

Five class readings that I could apply to my topic would be: The Principles of Marketing, The Third Place, The Experience Architect, The City, and The Ten Biggest Mistakes from Websites

The Principles of Marketing: The article speaks of branding, which is important to Kalamazoo College. One focal point of Kalamazoo as a school is diversity. There should be activities that coincide with the need for diversity.

The Third Place: For many, the weekend is a time to relax, and forget about the work and problems. There is a need for a third place for the weekend, and if there is only one option for a Third Place, then students in opposition of it will have nowhere to go.

The City: The article talks about how the City needs to be a urban place, where people can hang out and relax. The school should promote off-campus activities so that we can break the "K bubble".

Ten Mistakes...: Even though the website speaks of other websites' mistakes, the same applies to schools. The school should be user-friendly.

"There has been a change in residential habitats too that keeps people away from downtown areas. When fewer people live and congregate downtown, crime increases because there are no 'eyes on the street', as the writer and activist Jane Jacobs wrote... The town benefits from students spending money there; the college benefits from the resources and amenities provided by the towns."
There can be a potential decrease in crime if students were to travel off-campus together in order to create a feeling of security. Also, from the discussions in class, we spoke about how the town does not accommodate to the school, yet there was no talk about how the school accommodating the town.