Tuesday, November 11, 2008

How Did Reflective Turn Into Reflexive in Conversation

The main points of the article are numerous in terms how what a good experience architect. The name is self-explanatory, for the fact that this job entails of creating a lasting encounter for the consumer, whether it is with products, building, or events. The experience architect must make sure that the experiences are memorable in a positive way, so that the consumer would want to attend again. Also, another point was that the experience architect should always give something special to the customer, so that it will lead to good karma. They must be able to find an experience out of everything, where they can turn everything into extraordinary feats. One example of the experience architect performing a good job would be the anti-freeze story, where the customer was able to say time and effort would premixed antifreeze. With this, architects are able to profit off of the experience. Another point that Kelley makes is about the trigger points for experience architects. There must be one or two essential elements that make up the experience. Kelley also advices that companies "mix-it-up" in terms of products to make the experience stand out more.

The design of products are very similar to the design of experiences. Experience architects and designers both have to answer the question of what about this item will make it stand out in consumers minds, whether it be an innovation or an improvement on an existing project. Although customers look for the behavioral aspect, the most powerful aspect in terms of sales would be the reflective. If the designer spent extra time in making the product extraordinary, the customer would want to spend the extra money for it.

For a community building activity would have to be a party at the end of the quarter for the First Year students in order to celebrate the successful finish of the first college quarter in Kalamazoo College. The party would entail of dance music and strobe lights, to further the experience of fun. Also, the money would be spent on food and drinks, just in case the students do not like the party and would rather sit on the side and eat.

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