The author's key points in this chapter are there are many points that make up a successful urban place. One point was that there needs to be concentrated crowding, where it feels crowded even where there is not as many people. Also, a comfortable space is necessary for busy towns. The large point was that supply creates demand. Another point to look for is the percentage of women that visit the area. Men tend to watch women walk bye, so having a lot of women around will draw in the men. Seating is also a factor in what makes a good place, as in different types and the placement.
Designing good urban spaces and designing good consumer products are similar in the fact that the consumer should be the number one factor in terms of mapping. If people do not like the way that something is made, the chances that they will spend are slim to none. The place that they differ is that people do not keep the urban spaces. They buy the products for the go or for the home.
The guidelines would consist of having a higher number of women than man, concentrated crowding, and a great range of seating. Supply leads to demand, so if seating and restaurants are available, then the turnout will be great.
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