American Shoppers Don't Pay Attention

The most important point from this article would be that some designers and marketing directors actually keep the consumers in mind. In class, the earlier discussions of product design usually contained the question of "Why don't the marketing directors and the manufacturers ever include the opinion of normal people?". This article proves that someone has been "taking notes". The interesting about this article would be the Decompression Zone. From experience with working in retail, it has been shown that customers do not pay attention to what is near the entrance. As a customer myself, I usually walk into stores, and turn to the right to see what is on the wall, and then walk around store to see if there is anything I like. Also, the "butt-brush" is an interesting topic to examine as a whole.

As a consumer I think I am highly influenced by a store's design. If a store has interesting window displays, I would be more likely to go inside of that store just to look around. This would include updating clothing and shoes or other products that the store sells. The environment of the store is important too. For example, music is a factor in whether customers stay in the store or not. If a store is playing country music at loud volumes, I will probably not go inside of it. The workers also attract customers in, due to their outer appearance.

Things that a store would need to qualify as attractive would be a compelling window displays, attractive and/or outgoing employees, decent music, a collection of products in relation to the space available in the store, fashionable mannequins, and prices relative to the quality of the product.